As a newborn photographer, I often see posts on social media asking for recommendations for photographers. And often they are are accompanied with phrases such as “that don’t cost me an arm and a leg!” 

Don’t get me wrong, I know that everyone has different budgets and price points they are willing to spend when it comes to photography and working to a budget is something I am very passionate about, there is no hard selling in my studio! 

But I would also like to help you understand the costs and factors that go into a professional newborn photography service. 

I know that investing in newborn photography might seem expensive, but there are reasons why it costs as much as it does. In this article, I will explain the different costs and how they can vary between photographers.

Why The Costs of Newborn Photography Might Vary

When it comes to hiring a newborn photographer, it’s important to note that there are different levels of photographers offering this service. From hobbyist photographers to professional photographers who specialize in newborn photography, their costs of doing business can vary, which in turn affects the prices you pay. Here are some of the factors that can influence these costs:

  • The type of camera and lenses they use
  • Whether they use studio lighting or natural light
  • How many different props and blankets they use
  • The photographer’s expertise and experience
  • How they edit and retouch the photographs from the shoot
  • Whether they have a studio or travel to your home for the photo shoot
  • How much time they spend helping you prepare for the shoot, on the shoot itself, editing your photographs, and showing you the photographs
  • The quality of products they offer, if any
  • Whether they work with an assistant
  • Their costs of running their business
  • The type of service they provide

Let’s explore each factor in more detail:

Cameras and Lenses

Professional equipment is essential to capture beautiful newborn photos. At the most basic level, a newborn photographer needs a professional DSLR camera, memory cards, and a lens. Most photographers will have at least one backup camera in case of any malfunctions. Cameras also need to be updated every few years to stay up-to-date with the latest technology. During a photo shoot, a photographer may also use a standard lens and a macro lens to capture the tiny details of your baby.

Cameras & Lenses


Not all newborn photographers use lighting in their shoots. Some rely on natural light, while others use natural light on brighter days and studio lights on darker days. Lighting equipment can be expensive, but it’s essential to capture those perfect moments consistently and not rely on Melbourne weather! 

Other equipment

Depending on the style of newborn photography, a photographer may need different equipment. Lifestyle newborn photographers, who come to your home, will probably not need any props to bring with them. Photographers providing posed, studio photography will need other equipment, such as a large beanbag, blankets, wraps, and small outfits, headbands, and teddies to use in different photographs. These items can quickly add up to hundreds or thousands of dollars. All of these blankets and props will need to be cleaned between shoots too, and replaced when they become worn.

Post Processing

Post-production equipment

After a newborn photo shoot, a photographer will spend time editing your photographs. They need a computer, editing software like Adobe Lightroom and Photoshop, and ideally, a computer with a specialized graphics card and at least 16GB RAM. Experienced photographers also invest in a large screen, a device to calibrate their screen to ensure that the colors are rendered correctly, and a retouching tablet to work with better precision.

Training and Expertise

A professional newborn photographer has extensive training and expertise to safely soothe, pose and position your baby to capture that perfect photograph. All of these skills take considerable time, practice and money to develop. Learning from experienced professionals also costs money, and many photographers continue to invest in their education to enhance their skills.

Newborn Photography


Newborn photography takes time, and depending on the style of photography you choose, your session can last between 2.5-4 hours or even longer. This is because a newborn photo shoot requires a lot of patience and attention to detail to capture those perfect moments. Additionally, there’s time spent before and after the shoot, including preparation, consultation, editing, and product delivery.

Studio or Travel Costs

If a photographer has their own studio, there are rental costs, utilities, and other expenses involved. On the other hand, photographers who travel to your home will have travel costs, which can vary depending on distance and transportation. This can impact the final price of your session.


Photographers may offer a variety of products, from digital files to albums and prints, with varying degrees of quality and cost. The products a photographer offers will impact their business costs, and ultimately the final price you pay. Keep in mind that higher quality products will often result in a higher price point.

Business Costs

As with any business, photographers have additional costs such as insurance, professional memberships, accounting, website fees, advertising, and shipping. These costs can vary depending on the size of the business and can impact the final cost of your session.

Type of Service

Photographers offer a range of services, from minimal post-processing and digital file delivery to a more personalized experience with custom-designed products. The level of service you choose will impact the final cost, as more personalized and detailed services require more time and resources to provide.


Photographers may offer a variety of products, from digital files to albums and prints, with varying degrees of quality and cost. The products a photographer offers will impact their business costs, and ultimately the final price you pay. Keep in mind that higher quality products will often result in a higher price point.

Hiring a professional newborn photographer is an investment, but it is worth it to capture those special moments with your baby. By understanding the different costs involved, you can choose a photographer who fits your budget and preferences. I hope this article helps you make an informed decision when choosing your newborn photographer and budget.

If you have any questions about the services and prices we offer please get in touch!

Elle x